Word came today that NPR and the WSJ are going to be releasing iPad-specific versions of their site. Many are pointing to this and other similar moves as a sign that the iPad will be a colossal hit (despite lackluster public reception, a lack of understanding what the device actually is, and surprisingly low preorder numbers. And nobody actually needing the thing). A lot of pundits are lookng at this as good news, as something something something about how Apple has definitely struck gold this time, despite the fact that most consumers don’t care about the iPad.
Companies seem to be making a push to iPad not because it’s great, but because they don’t want to risk being left behind. Nobody wants to be late to the party, and these fast-moving businesses think that they can jump on the iPad wagon as a way to make up for and erase the mistakes of their past, ie doing their best to ignore the online space for the better part of a decade. It reeks of desperation, rather than the genuine support they’re trying to paint it as.
Companies are so terrified of making the wrong choice that they’re making the hipster cool kid choice. And that’s just stupid. Read the rest of this entry »